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Natural New Zealand Health & Vitality
Over the past 30 to 40 years, extensive research has been conducted on the benefits of deer velvet — primarily in Asia, but increasingly in Western countries as well, including New Zealand. These studies consistently confirm that velvet antler has regenerative, strengthening, and protective effects on the human body.
Notably, research highlights its potential to support growth, stimulate blood formation (hematopoiesis), and help counteract the effects of aging.
The most comprehensive research into the composition and biological activity of velvet antler in New Zealand has been carried out by AgResearch, particularly under the leadership of Dr. S. R. Haines.
AgResearch is a state-owned research institute focused on life sciences and agriculture. It was founded in 1992 through the consolidation of scientific branches from the Ministry of Agriculture and Fisheries and the Ministry of Research, Science and Technology. Today, AgResearch operates across five major campuses throughout New Zealand.
Deer velvet research is also overseen by VARNZ — a joint venture between Deer Industry New Zealand (DINZ) and AgResearch Ltd, established in 1994. Its core mission includes:
AgResearch and its predecessors have been studying antler velvet since 1976, with DINZ commissioning formal research since 1990–91. VARNZ has carried this mission forward since its founding in 1994.
New Zealand and other countries focus on the following research domains:
