In 2023, New Zealand’s export of deer velvet reached approximately NZD 124 million, marking a significant increase from NZD 96 million in 2022. This growth reflects a rising global interest in natural substances with regenerative potential, especially among companies focused on health nutrition and traditional medicine.
Pianeta Roanga is establishing itself as a leading importer and manufacturer of dietary supplements containing deer velvet. With an uncompromising focus on quality, science-backed innovation, and respect for natural processes, the brand is gaining a strong foothold in both the United States and European markets and helping shape the premium natural product sector and is becoming a trusted choice for those seeking effective, natural, and sustainable solutions for vitality, renewal, and long-term resilience.
The export of deer velvet from New Zealand is subject to strict regulation. Only a limited group of licensed processors and approved packhouses, registered with the Ministry for Primary Industries (MPI), are authorized to export it. These exporters must operate under an approved risk management system, which is regularly audited and certified by MPI.
Every shipment destined for export must be accompanied by a veterinary certificate issued by MPI and must meet the access requirements of the target markets under OMAR (Overseas Market Access Requirements), ensuring maximum quality and full transparency throughout the export chain.
