Pianeta Roanga draws from the extraordinary natural heritage of New Zealand – a land where nature has remained virtually untouched. It is here that one of the world’s rarest natural treasures originates: deer velvet – revered for centuries for its strengthening, regenerative, and revitalizing properties.
Since the 1970s, New Zealand’s velvet industry has grown into a global leader. Today, the country is home to the world’s largest coordinated deer population – over one million animals raised with the utmost respect for their natural life cycles.
The deer roam freely on wide open pastures, without hormone treatments, and feed exclusively on wild herbs and grasses. Thanks to the country’s geographic isolation and strict veterinary oversight, New Zealand’s deer population remains free from many of the diseases common in intensive farming. This unique approach ensures not only exceptional biological quality, but also the purity, safety, and ethical integrity of the velvet produced.
It is this harmony of nature, science, and ethical farming that makes New Zealand deer velvet the ingredient of choice for respected traditional medicine practitioners and premium natural supplement brands Pianeta Roanga around the world.
In Asia, deer velvet has long been regarded as a sacred remedy – used to strengthen immunity, restore vitality, and combat fatigue. Today, its benefits are being embraced by athletes and active individuals for its ability to support recovery, growth, and performance in everyday life.
