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Natural New Zealand Health & Vitality
Deer are not native to New Zealand. The first individuals were brought to the islands from England and Scotland in the mid-19th century as game animals and released mainly in the Southern Alps region. Thanks to ideal conditions, their population spread rapidly, and during the 20th century, wild deer became an ecological problem, threatening native forest stands.
Change came in the 1960s, when the export of venison from wild deer began – the originally unwanted species became a valuable export commodity. Pioneers in this industry recognized further potential and in the 1970s began capturing wild deer and transferring them to farm breeding. This gave rise to a new agricultural industry that quickly spread throughout the country.
With the development of professional farming and the introduction of the first licenses in the 1970s, New Zealand farmers began to discover other uses, such as deer velvet production. Strict standards for humane velvet harvesting were quickly introduced, leading to the creation of a widely recognized regulatory system known as the National Velvetting Standards Body.
In traditional Māori understanding, long-term vitality arises from harmony between the individual, nature, and community. When this relationship is balanced, mauri — the life force — flows freely and without obstruction.
In Māori philosophy, this type of progression reflects the gradual “clarifying” of mauri — the life force — which begins to flow more freely once obstacles are removed and the body is given space to reset its natural rhythm.
Modern science now confirms what the Māori have understood for generations the state of one system always influences the others. When immunity is strengthened, energy rises. When regeneration improves, performance follows. When metabolic balance is restored, the whole body functions with greater ease.
This commitment echoes Māori values, where the relationship with the land (whenua) is defined by responsibility, respect, and balance. What nature provides must be used with gratitude — and with awareness of its impact on future generations.
Today, modern research confirms many of these traditional insights: marine bioactives, plant extracts, and animal-derived compounds can influence cellular processes, regeneration, and metabolic balance.
This philosophy aligns with Māori principles, where health is understood as a unity of body, mind, spirit, and relationships (te whare tapa whā). When one pillar weakens, the whole structure loses strength — but when it is supported, mauri (the life force) flows freely.
