According to available data, New Zealand’s deer velvet exports reached approximately NZD 124 million in 2023, representing a significant increase from about NZD 96 million in 2022. This upward trend reflects growing international interest in premium natural ingredients used in nutritional formulations and traditional wellness products.

Roanga® Planet focuses on integrating this highly valued raw material into modern dietary supplements that combine traditional knowledge with the standards of contemporary nutritional science. Particular attention is given to raw material quality, controlled manufacturing processes, and the long-term sustainability of the entire supply chain.

The production and export of deer velvet from New Zealand are subject to strict governmental regulation. Only licensed processors and approved packing facilities registered with the Ministry for Primary Industries (MPI) are authorized to export this material. These exporters must operate under approved risk management programs that are regularly audited and certified by the relevant authorities.

Each shipment destined for international markets must be accompanied by an official veterinary certificate issued by MPI and must comply with the specific entry requirements of destination countries under the OMAR framework (Overseas Market Access Requirements). This regulatory system ensures high standards of safety, traceability, and transparency throughout the export chain.

Thanks to these rigorous regulatory and quality control mechanisms, New Zealand deer velvet has maintained its reputation as a premium raw material with clearly defined origin and consistently high quality standards.